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Glossary

Understand your web project’s terms

Precise words for better decisions.

Mockup: search for a carpenter in Lausanne on a phone, with a highlighted business listing
A practical approach tailored to your business.

Business website

A site presenting a business, its services and contacts. It does not necessarily replace an online sales tool.

Local SEO

Work to make business information clear and relevant to location-based searches, without ranking guarantees.

Conversion

A useful visitor action: call, appointment or submitted enquiry, depending on the website goal.

CRM

A tool to organise contacts and commercial discussions. A CRM alone does not guarantee good follow-up.

Accessibility

Practices making content and controls usable by more people, including with keyboards and assistive technologies.

Consent

A visitor’s expressed choice before certain processing or analytics, depending on their nature and applicable rules.

Get in touch

Your project starts with a conversation.

Introduce your business and the next step you want to take. The quote will specify the services actually offered.

Let’s discuss your project.

Want better visibility or more enquiries? Describe your needs. Name, email, description and consent are required; the other fields help us prepare a response.

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Clicom digital assistant

How can we help?

Describe your website, visibility or automation project. Do not share confidential data.

Example: “I want to improve local visibility. Where should I start?”

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Automated information only, without quotes or commitment. If the service is enabled, messages are sent to the AI provider only when you submit them.