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Google Ads for SMEs: plan a useful campaign

A campaign starts with a specific goal and budget.

Mockup: search for a carpenter in Lausanne on a phone, with a highlighted business listing
A practical approach tailored to your business.

Before buying clicks

Decide which enquiry you want: call, form or appointment. A landing page must explain the offer clearly.

Budget and measurement

Advertising costs depend on bids, areas and competition. No cost per click or enquiry volume is guaranteed here.

Conversion tracking requires suitable configuration and respect for consent choices.

Service status

Google Ads is a Clicom development option, but no standard package or Google Ads price is currently validated in the public pricing schedule.

This page supports a discussion of needs without promising a contracted service.

Get in touch

Your project starts with a conversation.

Introduce your business and the next step you want to take. The quote will specify the services actually offered.

Let’s discuss your project.

Want better visibility or more enquiries? Describe your needs. Name, email, description and consent are required; the other fields help us prepare a response.

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Clicom digital assistant

How can we help?

Describe your website, visibility or automation project. Do not share confidential data.

Example: “I want to improve local visibility. Where should I start?”

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Automated information only, without quotes or commitment. If the service is enabled, messages are sent to the AI provider only when you submit them.